![]() *Bloys introduced new footage from DC’s upcoming “The Flash” film, which will debut on Max after its theatrical run. *Bloys shared a first look at Chip and Joanna Gaines’ latest Magnolia Network project, “Fixer Upper: The Hotel,” on which Variety reported exclusively in a cover story last October. *Bloys revealed a first look at Jason Bateman, Will Arnett and Sean Hayes’ “SmartLess: On the Road” docuseries based on their podcast, and new Chuck Lorre comedy “How to Be a Bookie.” He also teased upcoming unscripted series featuring Shaun White and Robert Downey Jr. *Bloys announced a new “The Big Bang Theory” series is in the works at Max, as well as a show set in “The Conjuring” universe, “The Devil Made Me Do It.” *HBO and Max CEO and chairman Casey Bloys kicked off the list of updates on Max original programming with announcements in the DC universe, beginning with the first look at Matt Reeves’ “The Penguin” starring Colin Farrell. ![]() And by doing so, we’ll better elevate and showcase our unparalleled array of other content and brands that will be key to broadening the appeal of this enhanced product.” It needs to stay that way, which is why we will privilege it in the product experience and also not push it to the breaking point by forcing it to take on the full breadth of this new content proposition, had we kept the name in the service brand. *Perrette noted the importance of removing HBO from the HBO Max name: “HBO is not TV, HBO is HBO. We see this as a meaningful new engagement opportunity… Max will better curate our rich history of amazing animation, seminal children’s’ television and blockbusters the whole family can enjoy, as well as new product features that will prioritize and enhance the kids’ user experience.” ![]() Not surprisingly, the category has not met its true potential on HBO Max. Discovery has some of the best known kids’ characters, animation and brands in the industry. *Perrette said kids & family content will be a priority for the new streamer: “Warner Bros. *WBD streaming chief JB Perrette revealed the launch date for Max is May 23. *Zaslav said “in a few months” WBD will reveal plans for “important and differentiated” live sports and news content on Max. *First up, CEO David Zaslav confirmed the name of the combined service to be Max. Discovery’s direct-to-consumer strategy, the future of HBO and the standalone version of Discovery+. Variety was on the scene at WBD’s Wednesday streaming event to fill you in on all the details about Max, Warner Bros. Discovery then spent several months emphasizing how many resources were being devoted to building this new platform from the ground up, with CFO Gunnar Wiedenfels saying at a conference in January that the current HBO Max was a “subpar” offering. First announced in August 2022 - just a few months after the merger between WarnerMedia and Discovery officially closed - the combined product was originally not supposed to roll out until this summer, but in November, WBD moved up the timeline to a spring launch.
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